Entries Tagged 'Weight Loss TV' ↓

Building anticipation for the new weight loss reality show on ABC - Fat March, here’s a casting video of Steve Pfeister, the master trainer and host of the Fat March contestants.

Fat March will be airing on ABC starting on August 6, 8pm CST.

Tags: weight loss show, Fat March, Steve Pfeister, reality TV, YouTube

Another reality show, having no less than Shaq O’Neal as the motivator-in-chief, is targeting obesity. This time, it’s childhood obesity that’s being attacked by the “Shaq Attack”. The show is called “Shaq’s Big Challenge”, which airs every Tuesday (9:00-10:00 p.m., ET) on ABC.

It seems like it’s no longer just the NBA team that Shaq is caring for nowadays, he’s also now all out for the children. He even created a TV series out of his concern for child obesity.

This big guy who’s won four times as an NBA champion confided that he’s seen the amazing statistics on childhood obesity and got inspired to do his part on making physical fitness more popular than junk food and inactiveness which are taking their toll not only on adults but unfortunately on kids, too, who are more prone to the feeling of being an outsider and other emotional effects that obesity brings.

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Many of the weight loss infomercials tell us about Abdominal Machines can Give You Washboard Abs.

The image is familiar: a muscled man appears on your television screen, smiles, waves, and tells you all about his journey from obesity to sexiness. He flashes pictures of his past look: the large tummy, the absent waistline, the flabby abdominals. He then begs you to look at him now: the sculpted pelvic area, the absence of fat, the abundance of raw muscle. He then tells you that he owes it all to one machine.

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Through the complaint of a group of doctors, an ad campaign suggesting that milk can help people lose weight will be ended soon, according to the Federal Trade Commission.

The “Milk Your Diet” ad campaign team still stood for their campaign because according to Susan Ruland, their spokeswoman, there’s enough scientific evidence demonstrating the connection between milk and weight loss.

However, The Physicians Committee for Responsible Medicine contended the weight loss claims were false and misleading. The group, in a 2005 petition, asked the commission to order a halt to the dairy advertisements.

The agency did not take that step, but said in a letter to the committee that the groups behind the ads planned to end them.

“It is obvious that the industry did not have a leg to stand on,” Neal Barnard, president of the Washington-based doctors committee, said today. His group advocates a vegan diet, which typically includes no animal products.

The two marketing campaigns at issue involve the “Milk your diet. Lose Weight!” ads on television, the Internet and in magazines, and the “3-A-Day. Burn More Fat, Lose Weight” ads, which are now mostly Web-based.

The FTC, in a letter May 3 to the committee, said the agency met with Agriculture Department officials and representatives for the two campaigns, which decided “to discontinue all advertising and other marketing activities involving weight loss claims until further research provides stronger, more conclusive evidence.”

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[image from kasth]

Fat March, a new reality show on losing weight from ABC will be aired on August, 2007. Out of thousands of applicants‚ it has chosen 12 contestants who are all in need of some help for their weighty issues - some from living a sedentary life while others have gained weight because of eating - the two most usual reasons for extreme weight gain.

“Fat March” is based on the British reality show “Too Fat To Walk.”

The twist this time is that the participants aren’t in competition with each other. Indeed, if they all stay together by the end of the walk, they can share in a $1.2 million pot. On the other hand, every time someone drops out - or is voted out for being too much of a drag on the others - the pot is reduced by $10,000. - CTNow

The contestants are guided by two personal trainers and one of them is Steve Pfeister, a Vero beach trainer.

Update: Fat March more details..

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